| 旅行社顾客价值营销的基本理论研究 |
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| 作者单位： | 山西大同大学商学院 山西大同037009 |
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| 摘 要： | 文章就旅行社市场营销现状,积极探讨引入顾客价值这一全新理念,并就旅行社顾客价值的定义和特征进行了尝试性研究。
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| 关 键 词： | 旅行社 顾客价值 市场营销 |
Primary Theoretical Research on the Marketing of Customer Value for Travel Agencies |
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| Authors: | WU Quan |
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| Abstract: | This article discusses the existing condition of the marketing of travel agencies, then introduces a new concept -customer value, and tries to probe into the definition and characteristics of this term. |
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| Keywords: | travel agencies customer value marketing |
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