| 转型期企业创新与思维方式变革 |
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| 引用本文： | 黄德源,徐之舟.转型期企业创新与思维方式变革[J].研究与发展管理,2008,20(6):95-100. |
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| 作者姓名： | 黄德源 徐之舟 |
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| 作者单位： | 1. 上海师范大学,旅游学院,上海,201418
2. 上海师范大学,建工学院,上海,201418 |
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| 摘 要： | 转型期的社会充满着不确定性，在此，从思维方式变革的新视角来论述企业创新的价值，进而论证企业创新是转型期企业规避生存威胁的根本途径和有效对策。
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| 关 键 词： | 生存威胁 企业创新 思维方式 |
Business Innovation in Transition Period and Change of Ways of Thinking |
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| HUANG De-yuan,XU Zhi-zhou.Business Innovation in Transition Period and Change of Ways of Thinking[J].R&d Management,2008,20(6):95-100. |
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| Authors: | HUANG De-yuan XU Zhi-zhou |
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| Institution: | HUANG De-yuan1,XU Zhi-zhou2(1.Institute of Tourism,Shanghai Normal University,Shanghai 201418,China,2.Archiecture Engineering College,China) |
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| Abstract: | The society in transition period is full of uncertainty.From a brand-new perspective of change of ways of thinking,it discusses about the value of business innovation.Furthermore,it proves that the business innovations are the essential strategies and effective solutions for the business to evade survival threats. |
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| Keywords: | survival threat business innovation ways of thinking |
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