| 整合销售包装设计研究 |
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| 引用本文： | 邢明,苏靓,周薇.整合销售包装设计研究[J].柳州师专学报,2012,27(1):76-78,82. |
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| 作者姓名： | 邢明 苏靓 周薇 |
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| 作者单位： | 1. 湖南工业大学,湖南株洲,412008
2. 广东科贸职业学院,广东广州,510640 |
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| 摘 要： | 在全球重视可持续发展形势下,食品包装设计呈现全方位整合的趋势。整合包装设计以符合人与社会、环境的和谐发展已成为现代包装发展的必然。通过论述现代食品包装发展的新趋势和当前销售包装设计面临着的挑战,提出科学运用＂系统性意识＂设计观,把握设计的＂方向感＂和＂策略＂,有效实施销售包装整合设计的新理念。
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| 关 键 词： | 销售包装 包装设计 策略整合 创新对策 |
On Integration of Food Sales Packaging Design |
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| XING Ming,;SU Liang,;ZHOU Wei.On Integration of Food Sales Packaging Design[J].Journal of Liuzhou Teachers College,2012,27(1):76-78,82. |
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| Authors: | XING Ming ;SU Liang ;ZHOU Wei |
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| Institution: | 1.Hunan University of Technology,Zhuzhou,412008 China; 2.Guangdong Science & Trade Vocational College,Guangzhou,510640 China) |
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| Abstract: | In the situation of laying great importance to the sustainable development around the world,the food packaging design trends to be integrated holistically,it is the developmental result of modern packaging.This paper,having analyzed the new trend modern food packaging and the challenge in current food sales packaging design,proposes some means to carry out effectively the new notion of integrated food sales packaging design,such as applying scientifically the design concept of systematic consciousness,mastering the orientation and strategies of designing. |
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| Keywords: | food sales packaging packaging design integrated strategy innovative countermeasures |
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