| 从高职学生的角度解析市场营销教学的方法论 |
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| 引用本文： | 张星.从高职学生的角度解析市场营销教学的方法论[J].兰州石化职业技术学院学报,2012,12(2):58-60. |
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| 作者姓名： | 张星 |
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| 作者单位： | 兰州石化职业技术学院人文社会科学系,甘肃兰州,730060 |
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| 摘 要： | 近年来,与高职院校市场营销教学工作相关的各种教学理论也层出不穷。通过梳理和研讨营销学教育著述,选择从市场营销教学矛盾的另一面——高职学生着手,结合目前高职院校普遍采用的几种市场营销学教学方法,运用实证研究方法,对我国高职院校市场营销专业学生的学习心理以及他们对各种教学方法的认知状况进行分析。通过对比研究,对我国高职院校市场营销学教学工作提出了建议。
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| 关 键 词： | 高职学生 学习心理 市场营销 教学方法 |
An institution of higher vocational marketing teaching methodology --From the perspective of higher vocational students |
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| ZHANG Xing.An institution of higher vocational marketing teaching methodology --From the perspective of higher vocational students[J].Journal of Lanzhou Petrochemical Vocational College of Technology,2012,12(2):58-60. |
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| Authors: | ZHANG Xing |
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| Institution: | ZHANG Xing(Lanzhou Petrochemical College of Vocational Technology,Lanzhou730060,China) |
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| Abstract: | In recent years,varieties of Marketing teaching theories have emerged with the further deepening of the marketing education.Through the systematic analysis of the existing marketing education writings,the author chooses the other side of the contradiction-students in higher vocational colleges,combines with several marketing teaching methods commonly used in higher vocational education,and tries to put forward some possible suggestions. |
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| Keywords: | Higher Vocational College students psychology of learning Marketing teaching method |
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