网络时代符号消费的特征、内容及对策

网络时代符号消费已成为网络消费的重要组成部分。选取网络社会为切入点,分析了网络时代符号消费的特征,阐明了符号消费的三大主要内容,进而从社会学的角度对网络时代符号消费进行了探析。在此基础上,提出了应对网络消费符号化的策略:充分发挥网络消费符号化的正面作用;有效引导和控制网络符号消费的负面影响。

The Characteristics,Contents and Countermeasures of the Networked Society Symbolic Consumption

The networked society symbolic consumption has become an important part of network consumption. The paper selects the network society as a starting point, analysis the Features of network society symbol consumption and the three main contents of symbol consumption,then analysis the phenomenon of Internet symbolic consumption from the perspective of sociology. Base on this, the paper puts forward some strategies to deal with network symbolic consumption, gives full play to the positive role of network consumption symbolic, guid and control effectively the negative impact of Internet symbolic consumption.