Abstract: | Abstract This paper discusses issues raised by research into people's views of science and scientists, and the implications for interpretative forms in museums. The principles proposed here are based on a series of meetings that looked at the use of narratives in science and the responses of potential visitors from different cultural groups to ideas for narrative signage. Signage design can help people connect to science content by relating practical and theoretical knowledge, crafting explanations, understanding the nature of the medium, and conveying a message about science. The use of narrative form to design experiential guides opens up the possibility of changing a visitor's relationship to the traditional text encountered in museums. |