| Abstract: | ABSTRACT Social Responsibility is becoming a key issue for organizations today. They talk about it and they make social contributions, but how do we know if anything is being achieved? A framework is required and has existed at least since 1992. Roger Kaufman's Mega Planning has slowly gathered momentum in organizations worldwide. For a faster take‐up we propose Start‐up Mega Planning. This uses Kaufman's original model, which is more easily communicated, and fast tracks any organization into much of the benefits of Mega: stakeholder involvement, innovative approach, improved client relations and success beyond “sustainability.” Australian case history shows the simplicity this brings to planning, and the benefits of having all stakeholders aligned. In addition, the more sophisticated Mega model awaits as the next step, with further benefits. |
