| 示范性高职建设院校学报“名片”价值论 |
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| 引用本文： | 蒋玉莲,黄桂婵,谢小冰. 示范性高职建设院校学报“名片”价值论[J]. 南宁职业技术学院学报, 2007, 12(3): 112-117 |
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| 作者姓名： | 蒋玉莲 黄桂婵 谢小冰 |
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| 作者单位： | 南宁职业技术学院,学报编辑部,广西,南宁,530003 |
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| 摘 要： | 把国家示范性高等职业院校学报当作一张"名片",根据示范性高职院校建设的新形势、新任务和新要求,从现状、内涵、特点和作用等方面研究与探讨了学报"名片"的价值。
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| 关 键 词： | 示范性 高等职业院校 学报 “名片” 价值 |
| 文章编号： | 1009-3621（2007）03-0112-06 |
| 修稿时间： | 2007-06-02 |
Brand Value Theory of Journals of Examplary Vocational Colleges |
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| JIANG Yu-lian,HUANG Gui-chan,XIE Xiao-bing. Brand Value Theory of Journals of Examplary Vocational Colleges[J]. Journal of Nanning Polytechnic, 2007, 12(3): 112-117 |
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| Authors: | JIANG Yu-lian HUANG Gui-chan XIE Xiao-bing |
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| Affiliation: | Editorial Department, Nanning College for Vocational Technology, Nanning 530003, Guangxi, China |
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| Abstract: | In this article,journals of national examplary vocational colleges are treated as a brand.In light of new situations,new missions and new demands,the article takes up a probe into the brand value of journals in terms of their status quo, connotation,features,functions and so on. |
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| Keywords: | examplary higher vocational college brand value |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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