| 广告真实性原则与大众媒介的广告法律责任 |
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| 引用本文： | 潘巍松. 广告真实性原则与大众媒介的广告法律责任[J]. 河南广播电视大学学报, 2005, 18(4): 27-28 |
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| 作者姓名： | 潘巍松 |
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| 作者单位： | 南京大学,法学院,江苏,南京,210093 |
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| 摘 要： | 现行《广告法》将广告真实性原则作为基本原则加以规定,然实践中虚假广告行为却屡禁不止,尤其是此类案件中对媒介法律责任的认定及追究仍存在较大的问题。该文对媒介的广告法律责任责任进行了探讨,同时也对另一个紧密相关的问题,即媒介消费者的法律定位进行了研究。
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| 关 键 词： | 媒介 广告法律责任 媒介消费者 |
| 文章编号： | 1671-2862（2005）04-12-02 |
| 收稿时间： | 2005-06-28 |
| 修稿时间： | 2005-06-28 |
Advertising Authenticity Principle and Masses' Media Advertising Logal Liability |
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| WEI Song pan. Advertising Authenticity Principle and Masses' Media Advertising Logal Liability[J]. Journal of Henan Radio & TV University, 2005, 18(4): 27-28 |
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| Authors: | WEI Song pan |
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| Affiliation: | WEI Song pan |
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| Abstract: | Our country present "Advertising Law" and the advertisement authentic principle look the basic principle performs to stipulate.However in the practice the false advertisement behavior actually remains incessant.And major problems still enisted in the care of the medium legal liabilty recgnized in particular and investigated.This article has made the discussion to the medium advertisement legal liability responsibility. |
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| Keywords: | media advertising legal liability media consumers |
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