书评众包的用户参与意愿及影响因素研究——以北京师范大学图书馆为例

目的/意义]探究借用众包模式汇集读者智慧，建设高校图书馆书评资源在理论和实际上的可行性，并提出具体实施建议。方法/过程]结合统计分析进行实证研究，围绕3个问题对高校图书馆用户进行调查：①用户对网络及本地书评资源的使用及看法；②激励措施及校园社交关系对用户参与书评建设意愿的影响；③怎样的激励措施更加行之有效。结果/结论]论证本地图书馆书评资源建设的可行性，得出书评系统中用户群培育及书评资源积累策略，对完善书评系统功能提出建议。

Users' Participating Willingness and Impact Factors to their Contributions on Book Reviews Crowdsourcing: Taking Beijing Normal University Library as an Example

Purpose/significance] This study explores the theoretical and practical feasibility of collecting book reviews by crowdsourcing in library book reviews resources development and gives some specific suggestions.Method/process] Combined with the empirical research by statistical analysis method, this study focuses on three problems to investigate university library users:① the usage and value of users on book reviews resources from network and local; ② the influence of incentive strategies and social relationships on users' participating willingness; ③ the validity evaluation on several incentive strategies.Result/conclusion] The study confirms the feasibility for libraries to build their own book review systems and proposes the strategies on accumulating users and book reviews resources. The desired functions of a user-friendly book review system are also concluded.