| 在中国市场开展口碑营销策略研究 |
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| 引用本文： | 张新彦. 在中国市场开展口碑营销策略研究[J]. 哈尔滨学院学报, 2005, 26(2): 79-81 |
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| 作者姓名： | 张新彦 |
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| 作者单位： | 哈尔滨学院,政法与经济管理学院,黑龙江,哈尔滨,150080 |
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| 摘 要： | 口碑营销是一种有效的营销方式，中国市场比较适合口碑营销的开展。企业可以通过优化产品品质、提高产品质量、加强售后服务、树立品牌形象、加强客户关系管理和挖掘意见领袖等多种形式成功地开展口碑营销。
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| 关 键 词： | 口碑营销 营销传播 中国市场 |
| 文章编号： | 1004-5856(2005)02-0079-03 |
| 修稿时间： | 2004-06-18 |
How to Develop Marketing of Public Praise in China |
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| ZHANG Xin-yan. How to Develop Marketing of Public Praise in China[J]. Journal of Harbin University, 2005, 26(2): 79-81 |
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| Authors: | ZHANG Xin-yan |
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| Abstract: | The marketing of the public praise is an effective marketing way and it is easier to develop it in China market. The factories and companies can carry it is an important to develop it successfully by optimizing product quality, offering more favorable after-sale service, establishing brand image, closing relationship with clients and finding advice leaders, etc. |
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| Keywords: | the marketing of public praise marketing delivery Chinese market. |
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