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Cross-cultural Context and Politeness
Abstract:In social interaction,politeness is a universal phenomenon existing in all languages.However,for social,ethnographic and even historical reasons,politeness strategies in a specific cultural context may vary from one to another.And for most time it is not language itself but different politeness strategies that lead to cross-cultural communicative failure.Knowing about these differences will help to overcome pragmatic failure in cross-cultural communication.
Keywords:cross-cultural context  politeness strategies  pragmatic failure
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