| 网络营销教学内容与教学实践的探讨 |
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| 引用本文： | 王俊杰. 网络营销教学内容与教学实践的探讨[J]. 郧阳师范高等专科学校学报, 2013, 33(3): 104-106 |
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| 作者姓名： | 王俊杰 |
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| 作者单位： | 郧阳师范高等专科学校数学与财经系,湖北十堰,442000 |
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| 基金项目： | 郧阳师专2012年校级教研项目:网络营销课程教学内容和教学实践的研究 |
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| 摘 要： | 高职院校网络营销课程的设置与实施关乎电子商务、市场营销等相关专业学生的就业、关系到网络营销课程的建设与发展.通过对网络营销课程设置内容及如何有效实施进行详细阐述与分析,旨在理顺网络营销的思路与方向,使网络营销课程的学习更加具有实战性和实用性.
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| 关 键 词： | 网络营销 微博营销 网站推广 许可式邮件营销 |
Teaching Content and Teaching Practice of Network Marketing |
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| WANG Jun-jie. Teaching Content and Teaching Practice of Network Marketing[J]. Journal of Yunyang Teachers College, 2013, 33(3): 104-106 |
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| Authors: | WANG Jun-jie |
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| Affiliation: | WANG Jun--jie (Department of Maths and Finance,Yunyang Teachers＇ College, Shiyan 442000, China) |
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| Abstract: | The designing and implementation of Network Marketing courses in higher vocational colleges is of great significance to the employment of majors in E--commerce and Market Marketing, and the construction and development of Network Marketing courses. This paper has studied the content designing and effective implementation of Network Marketing, with a purpose of understanding and grasping the idea and direction of Network Marking to promoting its use- fulness and effectiveness. |
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| Keywords: | Network Marketing micro--blog marketing network promotion premised email marketing |
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