论高校学报的生存困惑与办刊路向

高校学报普遍订户少，读者面小，经济基础薄弱，社会效益也难以显现，正面临着现实的生存困惑。实际上，高校学报的办刊效益是不容抹杀的，只不过它具有隐含性、持久性、间接性的特点，因而容易被人们忽视罢了。高校学报的编辑工作者不能囿于眼前的功利而泯灭学报的学术性，相反，应该放眼长远，进一步张扬学报的学术性，突出自身的特色和个性，努力探索新时期高校学报的新生之路。

The Way Out of the Perplexity Facing College Journal Editors

Subscribers to college journals are usually few, thus making it difficult to achieve economic benefits and ensure social effects as well. However, their social benefits are never to be neglected just because of their such deep implication as to be of indirect constancy. It is necessary for college journal editors to protect their long-term academic and social interests from the material gains at the moment. It is up to the editors to pave a way out for the college journals to develop with their own characteristics.