| 安徽动漫产业转型升级的对策研究 |
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| 引用本文： | 葛芳.安徽动漫产业转型升级的对策研究[J].六安师专学报,2013(4):58-60. |
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| 作者姓名： | 葛芳 |
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| 作者单位： | 安徽新华学院,安徽合肥230009 |
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| 基金项目： | 安徽省教育厅2013年人文社会科学类自筹项目（sk20138245）. |
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| 摘 要： | 动漫产业作为文化产业的重要组成部分，广泛服务于社会且发展迅速，目前正处于转型升级的关键时期。基于市场调研的基础上，阐述我省动漫产业发展现状和优势，指出存在的问题，进而从多个方面提出对策，为安徽省动漫产业转型升级明确思路，从而实现其经济与社会效益的统一。
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| 关 键 词： | 动漫产业 原创性 转型升级 产业链 |
Research on Countermeasures of Transformation and Upgrading in Anhui Province Animation Industry |
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| Authors: | GE Fang |
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| Institution: | GE Fang (Anhui Xinhua College, Hefei 230009, China) |
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| Abstract: | Animation industry, as an important part of cultural industry, serves society broadly and develops rapidly, and it is the critical period of transformation and upgrading now. Based on market research, this paper expounds the present development situation and the advantages of animation industry in our province, points out the existing problems, and puts forward relevant countermeasures from several aspects, in order to make a definite thought for Anhui province animation industry transformation and upgrading, so as to realize the unity of its economic and social benefits. |
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| Keywords: | animation industry original transformation and upgrading industrial chain |
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