流行词语中的大众心理

流行词语是最新、最快反映社会变化的词汇部分,因而通过流行词语不难分析出特定时代背景下的社会风尚和大众心理。在经济飞速发展的社会背景下,流行词语表现出这样一些大众心理：商业社会的实用心理；审美情趣的世俗变化；求新求异的心理变化；简便快捷的时尚追求。词语的流行是可以进行人为干预、调整的,报纸、杂志、广播、电视、网络等媒体有责任去实现“流行是最好的”的语言理想。

The Psychological Features in Popular Words

Popular words belong to the vocabulary part which is the latest and most rapid reflection of social change. Their popularity is also the promulgation of the corresponding cultural way. Therefore we can interfere the public psychology and the social custom easily under the special times background through popular words, With the rapid development of economy, the popular words reflect such public psychologies: the practical psychology of commercial society; the secular change of aesthetic taste;the change of psychology to new things; the fashionable pursuit of simplicity and convenience.The popularity of words may be carried out with artificial intervention and adjustment, media such as newspaper, magazine, broadcast, television and network have the responsibility to realize the language ideal of "popular is best".