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提高黑龙江省冰雪旅游产业竞争力的对策
引用本文:崔晶,徐淑梅,耿春玲.提高黑龙江省冰雪旅游产业竞争力的对策[J].冰雪运动,2008,30(5):93-96.
作者姓名:崔晶  徐淑梅  耿春玲
作者单位:哈尔滨师范大学,地理科学学院,黑龙江,哈尔滨,150025
基金项目:黑龙江省社会科学基金,黑龙江省社会科学基金
摘    要:为了使黑龙江省冰雪旅游产业能够更快、更好的发展,采用定性分析、走访调查、定量分析的方法,对黑龙江省冰雪旅游产业竞争力的现状进行了研究。认为黑龙江省从冰雪资源、产业规模等方面虽然具备一定的优势,但也存在许多不足,面临严峻的竞争压力和挑战;评述了黑龙江省冰雪旅游产业的国内、国际发展环境;提出了加强政府宏观调控作用、建设特色滑雪场、加大营销力度、企业走集团化发展道路和不断进行产品创新等对策提升黑龙江省冰雪旅游产业竞争力。

关 键 词:黑龙江省  冰雪旅游产业  竞争力  对策

Countermeasure on Enhancing the Competitive Power of Ice-Snow Tourism Industry in Heilongjiang Province
CUI Jing,XU Shu-mei,GENG Chun-ling.Countermeasure on Enhancing the Competitive Power of Ice-Snow Tourism Industry in Heilongjiang Province[J].China Winter Sports,2008,30(5):93-96.
Authors:CUI Jing  XU Shu-mei  GENG Chun-ling
Institution:CUI Jing,XU Shu-mei,GENG Chun-ling(Geographical Science School of Harbin Normal University,Harbin 150025,China)
Abstract:For faster and better developing the ice-snow tourism industry in Heilongjiang province,considering the specific character of ice-snow tourism and basing on the decisive factor model of regional industry competitive power,the article puts forward a decisive factor model of ice-snow tourism industry competitive power by analyzing the development process of the competitive power theory about the tourism industry.With the methods of qualitative analysis,investigation and quantitative analysis,it discusses the ...
Keywords:Heilongjiang province  ice-snow tourism industry  competitive power  countermeasure  
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