悬赏广告有关问题的辨析

悬赏广告是指“以广告声明对完成一定行为之人,给与报酬,因而广告人对于完成该行为之人,负给付报酬之义务”。我国早在秦代就已经出现了悬赏广告,但目前我国法律对此并无具体规范,以至在理论和实践中颇有争议。悬赏广告在本质上应当是一种信用广告。行为人完成广告指定行为时,取得向广告人请求报酬的权利;广告人对完成该行为的人,负有给付报酬的义务,即双方之间存在债权债务关系。

Analysis upon Reciprocated(Put a price on someone's head) Advertisement

The reciprocated(Put a price on someone's head) advertisement refers to,"the declaration of rewarding the person who have completed a certain behavior,whereby the advertiser shoulders the obligation to pay remuneration for the very person of this deed ".Our country had already presented the advertisement of putting a price on someone's head as far back as Qin Dynasty,but the law of our country does not have concrete norm to it at present,so that quite have objection in the theory and practice.The advertisement should be a kind of credit advertisement in essence to put a price on someone's head.The actor obtains the right to ask for the remuneration to the advertiser when finishing the appointed behavior of advertisement;while the advertiser have an obligation to pay remuneration,i.e.debtor-creditor relationship exists between both sides.