| 市场营销专业人才培养及课程体系建设探索 |
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| 引用本文： | 李轶敏. 市场营销专业人才培养及课程体系建设探索[J]. 湘潭师范学院学报(社会科学版), 2004, 26(6): 149-151 |
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| 作者姓名： | 李轶敏 |
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| 作者单位： | 湖南工程学院,经济管理系,湖南,湘潭,411101 |
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| 摘 要： | 应用型本科院校市场营销专业人才培养模式,就是要培养"厚基础、宽专业、强能力、有专长"的人才。为实现人才培养目标,必须在课程设置、教学方法和手段、实践教学环节及考核制度等方面进行改革。
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| 关 键 词： | 应用型 市场营销专业 人才培养 课程体系 探索 |
| 文章编号： | 1009-4482(2004)06-0149-03 |
| 修稿时间： | 2004-05-21 |
On Personnel Training and Construction of Marketing Course System |
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| LI Yi-min. On Personnel Training and Construction of Marketing Course System[J]. Journal of Xiangtan Normal University(Social Science Edition), 2004, 26(6): 149-151 |
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| Authors: | LI Yi-min |
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| Abstract: | The marketing personnel training mode in the applied undergraduate institutes is to cultivate this type of students, who has "solid bases, wide majors, strong abilities and special skills". In order to realize the objectives, reform of course setting, teaching methods and practical teaching links and testing system, and so on, must be carried out. |
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| Keywords: | applied type major in marketing personnel training course system exploration |
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