Timeless and timely issues in distance education planning |
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Authors: | Michele D Bunn |
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Institution: | 1. Assistant Professor of Marketing , The University of Alabama, College of Commerce &2. Business Administration , 105 Alston Hall, Tuscaloosa, AL, 35487–0225 E-mail: mbunn@cba.ua.edu |
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Abstract: | Abstract Distance education planners make complex decisions that result in substantial investments and have long‐term implications. This article provides a framework to categorize planning issues into four distinct program stages and three decision areas. The framework brings to the surface and highlights numerous areas of uncertainty and potential disagreement among decision makers and provides an organizing backdrop to improve the distance education planning process. |
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