| 创业机会的本质与评估框架 |
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| 引用本文： | 郑可,王燕,王雨林,吴秀敏. 创业机会的本质与评估框架[J]. 创新与创业教育, 2021, 12(2): 10-17. DOI: 10.3969/j.issn.1674-893X.2021.02.003 |
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| 作者姓名： | 郑可 王燕 王雨林 吴秀敏 |
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| 作者单位： | 四川农业大学管理学院,四川成都,611130 |
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| 基金项目： | 四川省社会科学重点研究基地项目“四川省新农人创业问题研究——认知特征、关键行为与创业结果”(Xq18C04);教育部2018年“产学合作,协同育人”项目“商业计划书撰写与课程路演建设”(201802341067);四川农业大学本科教育教学改革研究重点项目“‘管理学原理’课程思政教学改革探索与实践”;四川农业大学本科教育教学改革研究重点项目“《管理学原理》课程思政教学改革探索与实践”(X201924)。 |
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| 摘 要： | 作为一种事后概念的创业机会是创业主体在创业情境中以私人知识产生特定预期并采取行动的竞争性过程中所发展出来的,与创业者的认知过程和行动模式无法分割。创业机会本质上是一个社会建构的过程。创业机会评估的目标在于更有效地帮助创业者跨越从主观的商业想法(创意)到客观的创业机会之间的鸿沟。文章提出了包含“需求端、供给端、连接端”三个鸿沟的形式评估框架并阐述其学理根源,同时提出包含认知转变和适应性行动的创业机会社会建构的动态评估过程。
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| 关 键 词： | 创业机会 创业机会评估 社会构建观 动态评估框架 创业情境 |
On the essence and evaluation framework of entrepreneurial opportunity |
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| ZHENG Ke,WANG Yan,WANG Yulin,WU Xiumin. On the essence and evaluation framework of entrepreneurial opportunity[J]. chuangxin yu chuangye jiaoyu, 2021, 12(2): 10-17. DOI: 10.3969/j.issn.1674-893X.2021.02.003 |
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| Authors: | ZHENG Ke WANG Yan WANG Yulin WU Xiumin |
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| Affiliation: | (Management School,Sichuan Agricultural University,Chengdu 611130,China) |
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| Abstract: | As an afterthought concept,entrepreneurial opportunity is developed in the competitive process in which entrepreneurial subject generates specific expectations and takes action with private knowledge in entrepreneurial context,it is inseparable from the cognitive process and action mode of entrepreneurs.Entrepreneurial opportunity is essentially a process of social construction.The goal of entrepreneurial opportunity assessment is to help entrepreneurs cross the gap between subjective business ideas(creativity)and objective entrepreneurial opportunities more effectively.Based on this,the research proposes a formal assessment framework including“demand side,supply side,and connection side”and elaborates its theoretical roots.At the same time,it puts forward a dynamic assessment process of social construction framework of entrepreneurial opportunities including cognitive change and adaptive action. |
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| Keywords: | entrepreneurial opportunity entrepreneurial opportunity evaluation notion of social construction dynamic assessment framework entrepreneurial context |
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