| 邹韬奋《生活》周刊经营策略探析 |
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| 引用本文： | 赵文.邹韬奋《生活》周刊经营策略探析[J].新疆师范大学学报(哲学社会科学版),2008,29(4):122-126. |
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| 作者姓名： | 赵文 |
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| 作者单位： | 上海青年管理干部学院,青少年工作系,上海,200083 |
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| 摘 要： | 邹韬奋主持《生活》周刊期间,积极开发《生活》资源,实行多元化经营;强调创新,突出刊物个性,注重知识产权保护;竭诚服务读者与社会,努力塑造"生活"品牌形象;正确处理社会效益与经济效益的关系,实现《生活》周刊"事业性"与"商业性"的良性互动。这些高超的经营策略,使《生活》周刊在激烈的报刊市场竞争中,由小到大,由弱到强,最终发展成为民国时期发行量最大、享誉海内外的杂志。
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| 关 键 词： | 邹韬奋 《生活》周刊 经营策略 |
On Zou Taofen's Management of the Weekly "Life" |
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| ZHAO Wen.On Zou Taofen's Management of the Weekly "Life"[J].Journal of Xinjiang Normal University (Edition of Philosophy and Social Sciences ),2008,29(4):122-126. |
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| Authors: | ZHAO Wen |
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| Abstract: | The author of the present article has introduced how Zou Taofen wisely managed the weekly"Life" by material development,innovation,protection of Intellectual Property,and best service to readers and society,thus making"Life"a most popular,and of the largest circulation at home and abroad at his time. |
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| Keywords: | Zou Taofen "Life"(Weekly) managing strategies |
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