| 奥运报道受众需求调查及对我国媒体的启示 |
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| 引用本文： | 丁海峰. 奥运报道受众需求调查及对我国媒体的启示[J]. 首都体育学院学报, 2006, 18(1): 32-34 |
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| 作者姓名： | 丁海峰 |
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| 作者单位： | 安徽师范大学体育学院,安徽,合肥,241000 |
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| 摘 要： | 本文运用问卷调查法对全国6座城市的2400名受众的奥运报道收视(收听、阅读)习惯进行了调查,分析了国内受众对奥运报道的需求特点。针对调查分析的结论,通过专家访谈和查阅文献,结合各类媒体的优劣势分析,文章提出了我国媒体如何根据受众需求特点做好2008年奥运报道的具体建议。
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| 关 键 词： | 奥运会 新闻受众 奥运报道 媒体 传播效果 |
| 文章编号： | 1009-783X（2006）01-0032-03 |
| 收稿时间： | 2005-10-20 |
| 修稿时间： | 2005-10-20 |
An Investigation on the Needs of Audience for Reports of the Olympic Games and Its Revelation to Chinese media |
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| DING Hai-feng. An Investigation on the Needs of Audience for Reports of the Olympic Games and Its Revelation to Chinese media[J]. Journal of Capital College of Physical Education, 2006, 18(1): 32-34 |
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| Authors: | DING Hai-feng |
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| Affiliation: | School of P. E., Anhui Normal University, Hefei 241000,China |
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| Abstract: | The author of this paper analyses the characteristics of audience's needs for the reports of Olympic Games by assessing the results of the questionnaires given out in six cities in China to 2400 audiences regarding their habits of picking up programs or readings of reports of Olympic Games.By means of interviews with experts and literature reviews,in combination with the conclusion obtained from the research and an analysis of the advantages and disadvantages of various forms of media,the author offers some specific suggestions of how the media in China should make the reports for the 2008 Olympic Games according to the characteristics of the needs of audience. |
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| Keywords: | The Olympic Games News audience Reports of the Olympic Games Media Communicative effects |
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