| 付费体育频道营销及赢利模式探究 |
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| 引用本文： | 张江南. 付费体育频道营销及赢利模式探究[J]. 武汉体育学院学报, 2006, 40(8): 27-30 |
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| 作者姓名： | 张江南 |
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| 作者单位： | 武汉体育学院,体育新闻与外语系,湖北,武汉,430079 |
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| 摘 要： | 体育节目以其激烈对抗、悬念跌生的鲜明个性成为当今付费电视的重要卖点.从付费电视与体育产业、付费电视与体育频道的关系探求付费体育频道的生存与发展空间,寻找付费体育频道营销因素和运行机制,由此构建付费体育频道的赢利模式.
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| 关 键 词： | 付费电视 体育频道 营销因素 赢利模式 |
| 文章编号： | 1000-520X(2006)08-0027-04 |
| 收稿时间： | 2006-05-20 |
| 修稿时间： | 2006-05-20 |
Operation and profit-making mode of paid sports channels |
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| ZHANG Jiang-nan. Operation and profit-making mode of paid sports channels[J]. Journal of Wuhan Institute of Physical Education, 2006, 40(8): 27-30 |
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| Authors: | ZHANG Jiang-nan |
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| Abstract: | Sports programs have become the important point of sale with distinct characteristics and fierce antagonism of the competitions. This paper attempts to probe into the operation system of the paid sports channels and set up the profit-making mode through the relationships between paid TV and sports industry, relationships between TV and sports channels. |
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| Keywords: | paid TV sports channel operation profit making mode |
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