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大学生微电影创新校园文化建设的思考
引用本文:任清华.大学生微电影创新校园文化建设的思考[J].福建师大福清分校学报,2014(3):60-63.
作者姓名:任清华
作者单位:湄洲湾职业技术学院团委,福建莆田351254
摘    要:微电影是新兴的微文化,广受大学生的追捧。大学生微电影具有高参与性、教育性、实践性、娱乐性、创新性等特性,符合大学生的接受心理,与校园文化的特性具有一致性,具备创新校园文化建设的可行性。将微电影作为校园文化建设的新载体,既要讲求原则,又要讲求策略。要坚持先进文化引领、寓教于乐、教育三原则,又要坚持引导、指导,精神、精品,创意、创新三策略。

关 键 词:微电影  大学生  校园文化

Thoughts on Micro-film Innovating the Construction of Campus Culture
REN Qinghua.Thoughts on Micro-film Innovating the Construction of Campus Culture[J].Journal of Fuqing Branch of Fujian Normal University,2014(3):60-63.
Authors:REN Qinghua
Institution:REN Qinghua (Meizhouwan Vocational Technology College, Putian Fujian 351254)
Abstract:Micro-film, a new form of micro-culture, is popular with college students. Micro-film made by college students are characterized with high property of participation, education, practice, amusement and creativeness. Micro-film is keeping with psychology of college students and the characteristics of campus culture, which provides the feasibility of the construction of campus culture. Right principles and useful strategies must be taken into consideration in the process of using micro-film as a new carrier of the construction of campus culture. Three right principles must be followed, leading with advanced culture, teaching through lively activities, educating. Meanwhile, three useful strategies are also applied,which are leading and instructing, spirits and fine works, originality and innovation.
Keywords:college students  micro-film  campus culture
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