立片言以警策:新闻标题的炼字锻句问题

现代传播媒介已不仅限于传统的平面媒体(报纸)一端,传媒形式的多样化特别是网络的发达,使得各种新闻的总量成为真正的海量。在这信息爆炸的时代,在各种新闻"泛滥成灾"的情况下,如何将某一有价值的新闻及时有效地传达给受众,让其发挥应有的作用,就成为考验新闻写作者或新闻编辑者语言表达智慧的一道无可回避的试题。为了使所要传播的新闻最大限度地为受众了解,新闻写作者或新闻编辑者就必须在新闻标题的炼字锻句方面下功夫,注意表达技巧,在第一时间内迅速抓住受众的注意力。新闻标题需要讲究表达技巧,但要遵循"自然"、"贴切"的原则,不能"为修辞而修辞"。

The Rhetorical Problem on Headlines

The modern media are not limited to the traditional print ones(newspaper).The diversity of the media forms and the advancement of the internet especially,cause the whole amount of all the news to be difficult to measure.In this era of information explosion,how to convey some valuable news to the audience effectively in time so as to make the news exert its due role becomes an inevitable question for the news writers and editors to examine their wisdom of language expression in the circumstances of the huge amount of news.In order to make the news fully understood by the audience at the utmost,the news writers and editors must place emphasis on expression skills by working hard on the rhetoric of characters and sentences to catch the audience's attention quickly at the earliest time.The headlines require expression skills,but they should comply with the principles of nature and properness instead of rhetoric skills for rhetoric.