大学生参与型体育消费的后现代解析--基于结构方程的量化研究 |
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引用本文: | 孔坤伦.大学生参与型体育消费的后现代解析--基于结构方程的量化研究[J].吉林体育学院学报,2016(2):18-25. |
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作者姓名: | 孔坤伦 |
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作者单位: | 吉林体育学院,吉林 长春,130033 |
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基金项目: | 吉林体育学院研究生科研创新基金重点项目(YC2015004) |
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摘 要: | 后现代主义思潮对塑造当代大学生参与型体育消费行为有着重要的建构作用。运用结构方程模型验证了大学生参与型体育消费主要受个人主义、部落主义、符号主义及体验主义四方面的后现代文化影响。结果显示符号主义对大学生参与型体育消费影响最大,其次是体验主义和个人主义的符号需求,而个人主义的体验需求和部落主义的符号需求对大学生参与型体育消费影响甚微。
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关 键 词: | 大学生 参与型体育消费 后现代 结构方程模型 |
Postmodern Analysis of College Students’ Participation in Sports Consumption:a Quantitative Research Based on Structural Equation Modeling |
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Abstract: | Postmodernism plays an significant role in the construction of contemporary college students’ participatory sports con-sumption behavior. It was verified by the structural equation modeling that the students’ participation in sports consumption main-ly affected by the four aspects of postmodern cultural: individualism, tribalism, symbolism and experience doctrine. The results showed that symbolism had the greatest impact on college students’ participation in sports consumption, followed by the experi-ence doctrine and individualism, while the experience requirement of individualism and symbol demand of tribalism have little effect. |
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Keywords: | college students participatory sports consumption post-modernity structural equation modeling |
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