| 以“迎评转设”为契机,加强独立学院品牌建设 |
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| 引用本文： | 何志强.以“迎评转设”为契机,加强独立学院品牌建设[J].齐齐哈尔师范高等专科学校学报,2011(6):95-96. |
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| 作者姓名： | 何志强 |
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| 作者单位： | 华南师范大学增城学院,广州,511363 |
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| 摘 要： | 独立学院在中国高等教育改革发展中起到了重要作用。教育部《独立学院设置与管理办法》（26号令）对独立学院提出了5年的考察验收期。文章分析独立学院面对激烈的竞争环境,加强品牌建设的必要性,以及影响独立学院品牌形成的内外因素,最后提出了品牌建设的措施。
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| 关 键 词： | 独立学院 品牌 迎评转设 |
With Evaluation and transfer,Strengthen Brand Construction of Independent Colleges |
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| HE Zhi-qiang.With Evaluation and transfer,Strengthen Brand Construction of Independent Colleges[J].Journal of Qiqihar Junior Teachers‘ College,2011(6):95-96. |
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| Authors: | HE Zhi-qiang |
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| Institution: | HE Zhi-qiang(Zengcheng College of SCNU,Guangzhou 511363,China) |
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| Abstract: | Independent colleges,as a special school system,have played an important role in Chinese higher education reform and development.With the Ministry of Education,2008 26 orders,it give 5-year transition period.This paper analyzes the necessity to strengthen brand construction while the independent colleges face the fierce competitive,the internal and external factors affect the brand of independent colleges.Finally,it made some measures for brand construction. |
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| Keywords: | independent colleges brand evaluation and transfer |
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