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谐音店名语言心理浅议
引用本文:赵静芳,师爱华.谐音店名语言心理浅议[J].齐齐哈尔师范高等专科学校学报,2011(6):62-63.
作者姓名:赵静芳  师爱华
作者单位:江西师范大学,南昌,330022
摘    要:大街小巷随处可见一些店铺取用了谐音店名,从谐音店名现象中可以看出人们在社会交际中渴望被关注、心理上寻求认同、对店铺的心理价值取向等一系列语言心理。

关 键 词:谐音店名  关注  心理认同  价值取向

On the Language Psychology of Homophonic Shop Names
ZHAO Jing-fang,SHI Ai-hua.On the Language Psychology of Homophonic Shop Names[J].Journal of Qiqihar Junior Teachers‘ College,2011(6):62-63.
Authors:ZHAO Jing-fang  SHI Ai-hua
Institution:ZHAO Jing-fang,SHI Ai-hua(Jiangxi Normal University,Nanchang 330022,China)
Abstract:Homophonic shop names are seen everywhere.We can see a series of language psychologist from the phenomenon,such as desiring attention in social communication,searching for psychological identity and their value orientation towards the shops.
Keywords:homophonic shop names  attention  psychological identity  value orientation  
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