品牌深度沟通及其策略分析

企业品牌具有独特的核心价值,但不一定为消费者所了解和认同。因此,建立品牌的企业通过与消费者的深度沟通,从而使消费者能最终形成对品牌的热爱和忠诚.品牌深度沟通要遵循消费者的品牌认知心理规律并采取灵活的沟通策略。

Strategies for Promoting Consumers' Understanding of Brands

The paper argues that although enterprise brand has its unique core value, it is not necessarily understood and acknowledged by consumers. Therefore, enterprises that establish the brand are likely to develop consumers' affection and faithfulness to the brand by communicating in depth with consumers. The communication should comply with consumers' psychological cognition rule, thus flexible communication strategies have to be considered.