浅谈企业品牌战略

开发新品,创造名牌,是众多企业的重要课题,对此,也是需要研究一些策略。企业是创名牌产品的主体,创名牌产品的基础在企业,企业一方面要增强名牌意识,充分认识争创名牌产品对于拓展市场,提高产品质量和经济效益、树立企业乃至国家的良好形象具有重要意义;另一方面要结合深化改革、转换经营机制,强化市场观念,把市场营销战略与实施名牌战略结合起来,依据市场状况和规律,制定争创名牌产品发展规划,并组织实施。

On Strategy of Products Brand of an Enterprise

Developing new products and famous product brand is an important subject for most enterprises. Therefore enterprises should not only build up sense of famous brand, make full awareness of the significance of famous product brand in opening up market, upgrading product quality and increasing economic efficiency so as to create good image of the enterprise, but also change their operation system in combining marketing strategy with product brand strategy so as to formulate and implement the development plan for famous brand products in accordance with market conditions and law.