Academic restructuring: Organizational change and institutional imperatives

A perennial challenge for universities and colleges isto keep pace with knowledge change by reconsideringtheir structural and resource commitments to variousknowledge areas. Reflecting upon changes in theacademic landscape of public higher education in theUnited States over the past quarter of a century, theauthor diagnoses a macro-trend whereby the dominantlegitimating idea of public higher education haschanged from higher education as a social institutionto higher education as an industry. Threeinterrelated mechanisms are identified as havingadvanced this process: academic management, academicconsumerism, and academic stratification.This pattern of academic restructuring reflects multiple institutional pressures. Whilepublic universities and colleges have increasinglycome to rely on market discourse and managerialapproaches in order to demonstrate responsiveness toeconomic exigencies, they may end up losing legitimacyas they move away from their historical character,functions, and accumulated heritage as educationalinstitutions. Thus, responsiveness to compellingeconomic pressures that dominate contemporaryorganizational imperatives in an attempt to gainlegitimacy in one dimension may result in loss for another.Wholesale adaptation to market pressures and managerialrationales could thereby subsume thediscourse about the future of colleges anduniversities within a logic of economic rationality ata detriment to the longer-term educational legaciesand democratic interests that have long characterizedAmerican public education.