| Abstract: | This paper mainly talks about the currently hot topic-globalization.Firstly,it brings out the general trend about globalization and how to better understand its implication.Secondly,it largely focuses on how to deal with it properly,especially for international marketers.Then,facing with the overwhelming trend,it is time for us to think about seriously what has globalization brought to us.Last but not least,it summarized the author's personal view about the future of globalization and how should we go. |
