网络自制剧热播的传播学解读

从2010开始，各大网站纷纷试水网络剧的制作，获得了不错口碑和可观的经济效益。正因如此，使得更多网站加入到该行列中，希望能在这种新产品市场占有一席之地，那么网络自制剧的成功之道为何？从传播学角度来看，传者、受者、传播内容和载体是一个传播过程不可或缺的元素，因此可以从这几方面去探究网络自制剧热播的原因。

On Popularity of Network Homemade Drama from the Perspective of Communication

From 2010, some major websites has tried to make network drama and gained a good reputation and considerable economic benefits. More and more websites then added to the network drama team and hope to occupy a space in the market for this new product. From the perspective of communication, there are four indispensable elements for the communication process and they are communicator, recipient,content and carrier. We can also anayse the reasons for the hot broadcast of the network homemade drama from these four aspects.