| 微信朋友圈信息传播:演化模型构建与仿真 |
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| 引用本文： | 王宏波. 微信朋友圈信息传播:演化模型构建与仿真[J]. 现代情报, 2017, 37(9): 81-85. DOI: 10.3969/j.issn.1008-0821.2017.09.012 |
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| 作者姓名： | 王宏波 |
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| 作者单位： | 天津商业大学图书馆, 天津 300134 |
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| 基金项目： | 天津市科学技术委员会科普重点项目"互联网+"时代基于百姓生活的信息检索（项目编号：16KPXMSF00260）。 |
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| 摘 要： | 作为当今时代最典型的互联网产品，微信深刻的影响每个人的生活。为了科学有效地利用微信朋友圈信息传播功能，本文深入剖析微信朋友圈信息传播特点，提出了微信朋友圈信息传播演化规则。随后以SIR模型为基础综合考虑了微信朋友圈紧密度、免疫以及策略改变机制等因素，构建了微信朋友圈信息传播演化模型，并对演化模型进行仿真模拟。最后探讨了接收信息概率、免疫系数以及策略摇摆度等因素，对微信朋友圈信息传播的影响，提出有效控制微信朋友圈信息传播的建议。
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| 关 键 词： | 微信朋友圈 信息传播模型 SIR模型 演化模型 仿真结果 |
WeChat Moments Information Dissemination:Evolution Model Building and Simulation |
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| Wang Hongbo. WeChat Moments Information Dissemination:Evolution Model Building and Simulation[J]. , 2017, 37(9): 81-85. DOI: 10.3969/j.issn.1008-0821.2017.09.012 |
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| Authors: | Wang Hongbo |
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| Affiliation: | Library, Tianjin University of Commerce Tianjin 300134, China |
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| Abstract: | In recent times, WeChat is profounding a signifcant impact on individuals as a typical internet product. In order to take full advantage of WeChat moments information dissemination function, the characteristics of WeChat moments information dissemination were analyzed, its evolution rules were presented. Considering intimacy, immunity and strategy change mechanism, the information dissemination and evolution model of WeChat moments was constructed on the foundation SIR model, and then the evolution model was simulated. At last, the impacts of receiving information probability, the immune factors and strategy change on WeChat moments information dissemination are discussed, the effective suggestions of information control were proposed. |
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| Keywords: | WeChat moments information dissemination model SIR model evolution model simulation result |
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