旅游突发事件中的网络舆情预警研究

网络环境下的旅游突发事件舆情预警是伴随着Internet和移动互联网在旅游业的广泛应用而产生的新问题,突发事件与网络舆情的交互更增加了危机预警的难度,建立科学高效的舆情预警机制势在必行。从分析旅游突发事件中的网络舆情预警需求出发,构建了涵盖旅游突发事件网络舆情管理全流程的预警机制,并从预警理念、组织体系和技术支持3个方面探讨了保障预警机制高效运行的策略。

Study on the Pre-warning of Network Public Opinion for Tourism Emergencies

Pre-warning of network public opinion for tourism emergencies under network environment,accompanied with the widespread use of Internet and mobile Internet,has become a novel social puzzle in recent years.Meanwhile,the mutual interaction of emergencies and network public opinion has increased the difficulty of crisis pre-warning,and it's imperative for the public administration to establish scientific and effective opinion pre-warning mechanism.The paper started with analyzing the demand of network opinion pre-warning in tourism emergencies,established the network opinion pre-warning mechanism which covered all the processes of tourism emergency management,and demonstrated the tactics for guaranteeing pre-warning mechanism operating efficiently from the aspects of pre-warning idea,organizational system and technical support.