| 关于品牌期刊的思考 |
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| 引用本文： | 王德录.关于品牌期刊的思考[J].辽宁师范大学学报(社会科学版),2004,27(3):127-128. |
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| 作者姓名： | 王德录 |
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| 作者单位： | 东北之窗杂志社,辽宁,大连,116001 |
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| 摘 要： | 在激烈的化市场竞争中．品牌期刊总是受到读的青睐．正像在消费市场上我们看到的那些品牌商品深受消费欢迎一样。而所谓品牌期刊的内涵，一是市场定位准确；二是有鲜明的个性特征；三是市场化的运作机制．只有这样的期刊．才能称得上是品牌期刊。
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| 关 键 词： | 品牌期刊 品牌期刊的内涵 中国期刊 |
| 文章编号： | 1000-1751(2004)03-0127-02 |
| 修稿时间： | 2003年11月12 |
Considerations about Brand Magazine |
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| WANG De-lu.Considerations about Brand Magazine[J].Journal of Liaoning Normal University(Social Science Edition),2004,27(3):127-128. |
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| Authors: | WANG De-lu |
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| Abstract: | In the severe cultural market competition, brand magazine is always popular with readers, just like consumers' focusing on brand commodities. The so-called connotation of brand magazine is, first, accurate market positioning; second, vivid and individualized features; and third, the market-oriented operation system. Only with the above-mentioned characteristics can a magazine be a brand one. |
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| Keywords: | brand magazine connotation of brand magazine Chinese periodicals |
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