| 高职市场营销课程综合实训模式探讨 |
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| 引用本文： | 邹一鸣.高职市场营销课程综合实训模式探讨[J].岳阳职业技术学院学报,2007,22(4):20-22. |
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| 作者姓名： | 邹一鸣 |
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| 作者单位： | 岳阳职业技术学院经济贸易系,湖南,岳阳,414000 |
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| 摘 要： | 根据高职市场营销课程的应用性,在教学中探索有效的实战实训模式成为当务之急。从实战实训模式建立的必要性、实战实训模式的特点、创新点等几个方面来看,以真实企业产品为载体的实战型综合实训是比较有效的模式。
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| 关 键 词： | 市场营销 综合实训 实战 动手能力 |
| 文章编号： | 1672-738X（2007）04-0020-03 |
| 修稿时间： | 2007-06-03 |
On Higher Vocational Market Sales Management Courses' Practical Mode |
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| ZOU Yi-ming.On Higher Vocational Market Sales Management Courses'''' Practical Mode[J].Yueyang Vocational Technical College,2007,22(4):20-22. |
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| Authors: | ZOU Yi-ming |
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| Institution: | Economy and Trade Department of Yueyang Vocational Technical College, Yueyang, Hunan 414000 |
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| Abstract: | According to the application of Market Sales Management,it is necessary to seek an effective mode.From the aspects of its necessity,features and its creation,the efficiency mode will be a comprehensive practical mode,which takes the real enterprise productions as its carriers. |
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| Keywords: | market sales management comprehensive practice practice working |
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