论图书馆的媒介组织创新

网络时代媒介的种类和数量正在不断激增,同样现代图书馆馆藏媒介也在变得多种多样,如何将这些不同种类的媒介高效有序的组织起来,形成高质量服务正在成为重要的研究课题.引入传播学大师麦克卢汉在《The Medium is the Message》一书的观点将媒介视为一种信息资源甚至一种服务来进行组织,创造性地提出了图书馆媒介组织的定义.重点论述媒介组织的内涵外延、媒介组织必要性以及媒介组织原则3个方面内容,为媒介组织奠定了理论基础.

Discussion on Library Media Organization Innovation

In the Internet Era,the types and numbers of media are increasing rapidly,so as the types of modern library media.How to efficiently organize these various media in good order to provide high-quality services is becoming a critical issue.By introducing Marshall McLuhan’s view in The Medium is the Message,the author regards the media as an information resource or even a service and proposes a novel definition of the library media organizations.The paper mainly explains the denotation and connotation,the necessity and the principles of media organizations.