养生度假旅游区视觉形象策划探析--以海南昌江棋子湾为例

海南是我国最大的经济特区和唯一的热带岛屿。海南岛作为国际旅游岛，旅游业已成为海南省的重要产业。随着经济水平的提高和人们消费理念的变化，人们休闲、养生的追求日益凸显。海南昌江棋子湾作为海南岛重点开发的旅游度假区，亦须充分利用自身的自然资源，从民俗和历史的脉络中挖掘题材，提炼主题，形成特色，打造品牌，最后创造出海南旅游导向性消费新市场。

The Research about Design of Visual Image of Healthful Vacation Tourism Area--Taking the Tourism Zone of Qizi Bay in Changjiang of Hainan Province

As we all know, Hainan Island is the biggest special economic zone and the only province belonging to the tropical islands. As an ecological tourism island, sustainability is becoming more and more important. So fo?cusing on domestic and overseas tourists and on the base of innovation and limitation this thesis takes the tourism zone of Qizi Bay in Changjiang of Hainan island as main discussing scenic spots according to good tourism envi?ronment, cultural resources and regional advantages. One of most important tourism resort in Hainan is waiting for developing and it need to be made great use of its own natural resource. Get things from its culture and histo?ry, deepen the article, form character, make its unique brand and finally create new market of consumption with direction. Make Qizi Bay, a tourism and healthy resort, become the peal of resorts in Hainan and win great com?petitiveness for construction of international tourism island.