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市场竞争中的两种对策模型
引用本文:余建年,赵显.市场竞争中的两种对策模型[J].科学学研究,1997,15(4):44-49.
作者姓名:余建年  赵显
摘    要:随着经济生活中的各种冲突竞争日益增多,如何分析这些错综复杂现象,对策论作为一种数学工具对此提供了分析框架。本文结合案例,介绍了两种基本模型:二人零和对策和二人非零和对策,并对这些模型的结构、模型解及其实际背景进行了讨论,指出:(1)与零和对策相比,非零和对策更接近于现实的经济生活;(2)对策论对经济竞争冲突结果的求出,从根本上说是一种概率预示;(3)对策论可以激发人们以一种新的方法思考理解经济生活中的竞争冲突现象。

关 键 词:市场竞争  对策

Two Game Models in the Market Competition
Abstract:he theory of games provides an analytical framework for the study of decision making in case of a competitive situation in economic lifeThis article deals with two types of the zero sum games and non-zero sum gamesIt comes to the following conclusions:iIn comparison with zero sum games,the non-zero sum games are more common in reality;iiThe best way to obtain the result of an economic competition in the theory of games is to make probabilistic predictions;iiiThe throry of games makes us to think about conflicts in a novel way and help us form a framework for solving complicated problems
Keywords:Theory of games  zero sum games  non-zero sum games  probabilistic predictions  market competition
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