| 从符号学的角度看广告翻译的等值 |
| |
| 引用本文： | 王新. 从符号学的角度看广告翻译的等值[J]. 黑龙江教育学院学报, 2007, 26(8): 110-112 |
| |
| 作者姓名： | 王新 |
| |
| 作者单位： | 南京理工大学,外语系,南京,210094 |
| |
| 摘 要： | 符号学是研究人类社会如何使用和理解符号的科学。从符号学理论角度来看,翻译本质上是两种符号系统的转换;等值是符号和解释项之间的关系。借用大量广告翻译实例来研究文本符号与其解释项之间对等的问题,可为翻译等值问题的研究开拓新的思路。
|
| 关 键 词： | 符号学 广告翻译 言内意义 指称意义 语用意义 |
| 文章编号： | 1001-7836（2007）08-0110-03 |
| 收稿时间： | 2007-05-18 |
| 修稿时间： | 2007-05-18 |
A Semiotic Approach toward Translating Advertisements |
| |
| WANG Xin. A Semiotic Approach toward Translating Advertisements[J]. Journal of Heilongjiang College of Education, 2007, 26(8): 110-112 |
| |
| Authors: | WANG Xin |
| |
| Abstract: | Semiotics is a science of studying how sign systems are understood and used. From a semiotic approach,translation is a transformarion of two sign systems and equivalence is the relationship between a sign and its interpretant. By using examples of advertisement translation,the author of this text tries to explore the implication of equivalence in a semiotic sense. |
| |
| Keywords: | semiotics intralingual meaning referential meaning pragmatic meaning advertisement translation |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
