Shark Week and the Rise of Infotainment in Science Documentaries

This study used content analysis to determine if the Discovery Channel's Shark Week incorporated more elements of science or entertainment frames after partnering with ocean conservation organizations in 2010. Drawing on cultivation and framing theories, and discussing the rise of infotainment in science communication, the study determined that the Discovery Channel did incorporate more science frames after 2010 but continued to depict sharks primarily as violent killers.