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Confirmatory analysis of the factorial structure and validity of the service provider sociality scale |
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| Authors: | Chas D. Koermer Mary C. Toale Wendy S. Zabava Ford Andy D. Dohanos |
| Affiliation: | 1. Associate Professor in the Department of Communication and Theatre , Baldwin‐Wallace College , Berea, OH, 44017;2. Assistant Professor in the Department of Communication and Theatre , Baldwin‐Wallace College , Berea, OH, 44017;3. Associate Professor in the Department of Communication , Western Michigan University , Kalamazoo, MI, 49008;4. West Virginia University , |
| Abstract: | This investigation assessed the factorial structure and validity of the Service Provider Sociality Scale (SPSS). The SPSS was administered to 455 customers, including 255 undergraduate students attending a small Midwestern college and 200 residents in communities surrounding the college. Confirmatory factor analysis results indicated that the service provider sociality measurement model had significant composite reliability and discriminant validity. Implications and recommendations for further research are provided. |
| Keywords: | |