| 解码《无极》:"馒头事件"的传播学启示 |
| |
| 引用本文： | 夏雨禾. 解码《无极》:"馒头事件"的传播学启示[J]. 铜仁学院学报, 2006, 8(4): 46-48,73 |
| |
| 作者姓名： | 夏雨禾 |
| |
| 作者单位： | 南京大学,江苏,南京,210093 |
| |
| 摘 要： | <一个馒头引发的血案>在网络上的流行,构成了网络背景下对经典传播学理论一次颠覆.从<无极>到<一个馒头引发的血案>,验证了斯图亚特·霍尔的"编码-解码"模式在网络传播时代的有效性,这对于做好当前的舆论工作有很大的启发意义.
|
| 关 键 词： | 传播 霍尔模式 舆论引导 |
| 文章编号： | 1671-9972（2006）04-0046-03 |
| 收稿时间： | 2006-06-11 |
| 修稿时间： | 2006-06-11 |
Decode "WU-JI": Communication Apocalypse by "Affair of Plain Wheat" |
| |
| XIA Yu-he. Decode "WU-JI": Communication Apocalypse by "Affair of Plain Wheat"[J]. Journal of Tongren University, 2006, 8(4): 46-48,73 |
| |
| Authors: | XIA Yu-he |
| |
| Abstract: | The classic communication theories has knocked by "The murder case caused by a plain wheat caused" which spread on the network. From "WU-JI" to "The murder case caused by a plain wheat caused", verified usefulness of Stuart Hall's mode of "code-decode" under the network ages, and inspired us how to do well the current public opinion work. |
| |
| Keywords: | communication Hall's mode public opinion |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
