The Analysis of Communicative Context Adaptation in English Advertisements |
| |
Abstract: | Communicative context adaptation,a non-linguistic context is one of Verschueren's Adaptation Theory.To master key elements of communicative of communicative context adaptation help us in the process of advertisements translation.Here,we will detail it from the three aspects-the adaptation to the physical world,the mental world and the social world. |
| |
Keywords: | |
|
|