新媒体在图书馆服务推广中的应用

阐释了当代网络媒体和移动通讯媒体蓬勃的发展态势,在分析用户使用行为的基础上,认为用户获取信息的方式在进一步多元化;在信息源的选择和使用上,图书馆、搜索引擎和网上图书馆等共同成为用户获取情报的来源;另外,新媒体的使用还与用户年龄、地域等因素紧紧联系。现代图书馆有必要充分利用新媒体推广服务,架构实时交流平台,促进与读者的互动交流,还可与新传媒合作开展服务,提升图书馆服务的可见度。

The Application of New Media in Library Outreach Service

The papers analyzes the current development of network and ambulant communication media.On the basis of the survey of documents,the author considers that the methods of acquiring information are becoming various.Search engine,online library together with library are all the information sources.The application of new media has much related to users'age,location and so on.Modern library necessarily make good use of new media to outreach the service,build real time communication balcony to strengthen the exchanges with users,and cooperate with new media to raise the visibility of library service.