网页与纸质印刷品阅读符号比较分析

运用符号学的原理,对网页和纸质印刷品的版面布局、字体、线条、色彩、图表、插图、照片等阅读符号进行多层次比较,分析了网页特有的动态设计即交互式导航、隐喻设计和故事叙述,提出了相对于纸质印刷品传递的阅读符号来说,网页传递的阅读符号是有形的、立体的,是符号互动理论的延伸。

Comparing Printed Paper and the Web Page with Their Reading Symbols

According to the principles of semiotics,multi-level comparison on the page and printed paper in the reading symbols,such as layout framework,text font,color,illustrations,photographs and so on.Further analyzes the unique dynamic web design about the reading effects.Relative to the transfer paper print reading symbols,web delivery is a tangible sign reading,three-dimensional "symbol",web design is to read the sign extension of symbolic interaction theory.