| 大学生旅游消费心理分析 |
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| 引用本文： | 周晓梅. 大学生旅游消费心理分析[J]. 武汉职业技术学院学报, 2009, 8(5): 36-38,53 |
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| 作者姓名： | 周晓梅 |
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| 作者单位： | 武汉职业技术学院旅游与航空服务学院,湖北,武汉,430074 |
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| 摘 要： | 通过对当今大学生外出旅游消费心理现状的了解,及其旅游消费动机和出游行为等一系列的分析,运用抽样调查法,探索出大学生旅游消费规律,研究旅游对大学生成长的影响,以及如何正确引导大学生旅游消费行为。
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| 关 键 词： | 大学生 旅游行为 消费 心理分析 |
Analysis on College Student Consumer's Psychology of Tourism |
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| ZHOU Xiao-mei. Analysis on College Student Consumer's Psychology of Tourism[J]. Journal of Wuhan Institute of Technology, 2009, 8(5): 36-38,53 |
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| Authors: | ZHOU Xiao-mei |
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| Affiliation: | ZHOU Xiao-mei (Wuhan Polytechnic, Wuhan 430074, China) |
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| Abstract: | The paper sets out to study the college student consumer s psychology of tourism and analyze their motivation and tourism behavior.The research uses the sample survey,aiming to explore the consumption pattern the college tourists follow and examine the influence of travelling on the growth of college students.It also discusses how to direct the students consumption behavior. |
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| Keywords: | college student tourism behavior consumption consumer psychology |
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