| 案例教学法在中职市场营销课程教学中的运用 |
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| 引用本文： | 方婷. 案例教学法在中职市场营销课程教学中的运用[J]. 大众科技, 2013, 0(9): 106-107 |
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| 作者姓名： | 方婷 |
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| 作者单位： | 广西水产畜牧学校,广西 南宁,530021 |
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| 摘 要： | 市场营销学是一门实践性和应用性非常强的科学。应用案例教学法可以培养学生分析问题、解决问题的能力和创新精神，提高学生的专业素质。文章结合作者的教学实践经验，对案例教学法在市场营销课程教学中的运用进行了探讨。
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| 关 键 词： | 案例教学法 市场营销学 中职教学 运用 |
The application of case teaching method in the teaching of Marketing Course |
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| Abstract: | Marketing is a practical and very strong applied science. You can train the student to analyze the question, solves the question ability and the innovative, application of case teaching method, improve the professional quality of students. According to the author＇s teaching experience, the application of case teaching method in the teaching of marketing course are discussed. |
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| Keywords: | Case teaching method marketing vocational teaching application |
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